Zaxby’s Franchising LLC Hires SupplyLogic, formerly DataSource, to Power Local Marketing Initiatives

May 3, 2016- Julie O'Hara

SupplyLogic, formerly DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby’s Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining SupplyLogic to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

SupplyLogic is excited to commence work with Zaxby’s Franchising LLC, a brand that requires marketing support that can scale with corporate initiatives. SupplyLogic has proven to be an integral partner for brands in the restaurant industry that require daily support to maintain exceptional customer experience. SupplyLogic is confident that our restaurant marketing technology solutions and expertise will allow Zaxby’s to continue adding franchises while supporting marketing strategies with cost efficient planning, improved local execution capabilities, and speed-to-market.

About Zaxby’s 

Enjoying great chicken in an atmosphere where you could be yourself? That’s what childhood friends Zach McLeroy and Tony Townley wanted to achieve when they founded Zaxby’s back in the 1990s. Many years and locations later, Zaxby’s is still delivering on that promise: to serve delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are welcomed as friends. As of April 2016, Zaxby’s has grown to more than 700 locations in 16 states and is headquartered in Athens, Georgia. For more information, visit or

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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