Solution
TD Ameritrade selected SupplyLogic to be their exclusive marketing execution partner. SupplyLogic conducted an assessment across the four fundamental areas of the marketing supply chain: structure, sourcing, process and technology. The assessment offered a comprehensive optimization benchmark analysis defining a custom solution to improve cost savings, speed to market and risk mitigation. The solution benefits included best practices and processes aligned to TD Ameritrade's key initiatives including improved client and associate experience, accelerated revenue growth, organizational effectiveness, focus and continuous innovation.
Tasked with essential marketing operations services such as project management, strategic sourcing, procurement, supplier management, technology and data analytics, SupplyLogic operates as an integral part of the TD Ameritrade team. The team operating from onsite and remote offices, is comprised of transferred TD Ameritrade employees with valuable institutional knowledge and is enhanced by SupplyLogic subject matter experts in print, branded merchandise, and retail signage categories.