SupplyLogic Signs National Marketing Procurement Deal with Asurion

February 16, 2016- Julie O'Hara

SupplyLogic, a managed services provider in marketing procurement and execution, has signed an exclusive, multi-year agreement with Asurion, the global leader in technology protection services. Under the terms of the agreement, SupplyLogic will optimize Asurion’s procurement processes for marketing print and point-of-sale materials, boosting customer support and channel productivity.

“Our customers look to us to protect and optimize their experience with technology,” said Tim Omaggio, Senior Director, Communications, for Asurion. “We must be equally wise in our own use of technology to deliver greater value to our channel partners; by better managing this complexity at a lower cost it lets us focus resources on customer experience, provides marketing agility and the ability to be more strategic in our approach.”

This partnership will speed supporting materials to Asurion clients. It also places SupplyLogic subject matter experts directly at the company’s Sterling, VA and Nashville locations to manage this marketing procurement, delivering process efficiencies and scalability.

“As Asurion’s business continues to grow, we will help them focus outwardly on dealer support instead of internally,” said Kevin Sherlock, SupplyLogic Managing Partner. “This lets headquarters think more strategically while sales and marketing focus on the customer. We’ll continue to innovate with Asurion marketing over time to drive even better results. Their strategy and our execution can turn good marketing to great.”

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at


By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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