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Insurance Industry Case Study

U.S. Insurance provider gains efficiency and control of marketing execution and procurement, increases time to market by five weeks and recovers 40% of budget

U.S. Insurance provider gains efficiency and control of marketing execution
and procurement, increases time to market by five weeks and recovers 40% of budget

Summary

Excessive numbers of print suppliers means campaign delays, brand compliance problems and wasteful spending due to low volume orders and less than expert, localized execution. For Asurion, a provider of insurance for consumer electronics, appliances, satellite receivers and jewelry, SupplyLogic delivered marketing procurement processes and workflows, designed and executed by six sigma process experts supporting Asurion’s 55 locations, 19,000 employees and 280 million consumers across 15 major retail clients. Funded by contractual savings agreements, SupplyLogic eliminated redundant, disparate suppliers and RFP hassles with a model that guarantees quality, savings and mutually agreed upon benchmarking. The results: 40% savings year over year and time to market accelerated by 5 weeks per campaign across almost every facet of marketing execution including commercial print, signage, warehousing, fulfillment and beyond.
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Challenge

With 55 locations and 19,000 employees supporting its 280 million consumers across 15 major retail clients of their own, Asurion had a substantial excess of suppliers running more unique print marketing production jobs than necessary. In addition to market timing and brand compliance concerns, savings opportunities could not be realized at low volume purchasing levels when left to localized, less than expert execution.

Decentralized sourcing and execution of marketing operations (siloed departments and rogue spend) meant individual brand marketing teams were responsible for tasks and supplier management that fell outside of their areas of expertise.

Risk of the previous state of marketing operations:


  • Significant overspend in the print categories due to inefficiency in process, management, and supplier panel

  • Bypassed proofing processes that put brand standards in question

  • Delays in program launch and wrap endpoints making the program less effective due to lack of dedicated program management, sub-optimal vendor workflows, SLAs and uncommitted timing and production schedules

Components

40% marketing procurement savings year over year

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Solution

SupplyLogic embedded an onsite team of four marketing procurement professionals with the Client, backed by shared services, all industry leaders with deep expertise of the categories. SupplyLogic delivered marketing procurement processes and workflows, designed, and executed by six sigma process experts. SupplyLogic’s services and staff are funded by contractual savings agreements.

 

Disparate suppliers and RFP hassles were eliminated with a new model that guaranteed quality, savings and mutually agreed upon benchmarking. Costs were driven down by buying at scale with on-time delivery.

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Results

Asurion unlocked buying power at scale while maintaining local, customized needs by outsourcing their marketing supply chain management to SupplyLogic.

 

  • In the first six months, the team produced 11,000,000 brochures through 5 production cycles, down from 40. This delivered 44% total savings in the marketing materials category.
  • In the first six months, the team produced 11,000,000 brochures through 5 production cycles, down from 40. This delivered 44% total savings in the marketing materials category.
    • 40% savings year over year
    • Time to market accelerated by 5 weeks per campaign
    • Detailed case in point:
    • In the first six months, the team produced 11,000,000 brochures through 5 production cycles, down from 40. This delivered 44% total savings in the marketing materials category.
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Areas of spend

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Categories of spend

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Services to Perform

Asurion, LLC is a privately held company based in Nashville, Tennessee that provides insurance for
smartphones, tablets, consumer electronics, appliances, satellite receivers and jewelry. In 2014, the company
operated in 14 countries and had 49 offices with 19,000 employees serving 280 million consumers. For more
information visit www.Asurion.com.