Leading Grocery Retailer Retains SupplyLogic, formerly DataSource, to Implement Market Asset Management Program

March 4, 2015- Julie O'Hara

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. 

To support this impressive scale and future growth, the brand has retained SupplyLogic to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. 

The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting, and improve budgeting and cost allocation.

These efforts resonate from the national retailer to the local store, and the local store to the local consumer through automated local marketing efforts that reduce costs and inefficiencies, all while improving quality brand control and speed to market. This client partnership is a direct result of SupplyLogic’s strong reputation for supporting marketing initiatives at the CMO level and execution at the local level.

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit https://www.supplylogic.com and follow on LinkedIn at https://www.linkedin.com/company/supplylogic

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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