SupplyLogic Nets $50M-Plus Marketing Supply Chain Accord with Finance Firm

March 9, 2016- Julie O'Hara

SupplyLogic, a top marketing supply chain optimization firm, has executed a multi-year agreement worth more than $50 million with a top industry-leading financial services firm. Under the terms of the agreement, SupplyLogic will transform and optimize the firm’s supply chain processes for regulatory and marketing print, allowing its employees to focus more on serving customers, while reducing total cost of ownership, managing risk and enhancing brand compliance.

The agreement will place a team of SupplyLogic professionals on-site at the company’s major operational centers. Expected value from this engagement will be derived from process efficiencies and standardization, enhanced technology and automation and improved sourcing practices.

Earlier this month, SupplyLogic was awarded the 2016 Best of Print and Digital Award from NAPCO Media and Butler Street Research, given to companies that surpass industry benchmarks for customer loyalty as voted by their current clients. The company also announced recent contracts with Asurion technology buyer protection and National Vision, the nation’s largest optics retail chain.

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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