SupplyLogic Extends Benefits of Managed Services to Promotional Products

April 21, 2010- Julie O'Hara

SupplyLogic, a leading provider of technology-enabled print management services and marketing solutions, announced today that it is launching a new business unit focused on promotional products. The new business unit, known as SupplyLogic Promotions, is a natural extension of the firm’s success in managing outsourced print services and it was formed based on client demand.

To ensure the success of the new unit, SupplyLogic entered into a strategic alliance with an established and highly-respected New York City-based promotional products distribution firm with more than 50 years of industry expertise.

“Establishing a promotional products offering is a logical and natural extension of SupplyLogic’s core managed services,” according to Kevin Sherlock, Founder and CEO of SupplyLogic, Inc. “We look forward to replicating our success with print management in the promotional products category, which is even more fragmented and under-managed than print in most companies. We will use our expertise in sourcing for best price and quality, along with our online technology and ability to analyze enterprise-wide category spend and guarantee substantial savings to quickly provide value in the promotional and premium item space for both existing and new clients.”

Key client benefits of managed promotional product services include:

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at


By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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