SupplyLogic, Formerly DataSource, Enhances Localized-Digital Marketing Management Platform Intended for National Brands with Multiple Locations

October 21, 2015- Julie O'Hara

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, today announced the launch of their B2Local® Digital Presence Management platform designed to analyze a national brand’s digital footprint and provide hyper-focused results to improve online engagement and search rankings within local markets from one centralized location.

The easy to access and utilize platform is designed to evaluate organic search results, business listings, and social media engagement in the effort to improve Search Engine Optimization (SEO) results, engage new and existing customers, and increase lead generation with the goal of ultimately driving revenue in local markets.

The platform will provide analysis and implementation to centralize, claim, monitor and engage local search and social channels, including, but not limited to:

Local Presence Management is a key area of focus for our clients; national brands with hundreds or even thousands of locations. Our emphasis on local outreach through the use of branded and cost-effective tools through our turnkey platforms, is one of the reasons our Company has continued to garner a positive reputation among industries spanning retail, restaurant, healthcare, transportation, and finance. We look forward to growing this division of our business and driving revenue while reducing costs for our clients.

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit https://www.supplylogic.com and follow on LinkedIn at https://www.linkedin.com/company/supplylogic

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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