Retail Industry

Multi-brand retailer, National Vision doubled its footprint and gained full transparency throughout marketing operations and cross-functional teams



National Vision (NVI) is one of the largest optical retail companies in the United States. NVI needed to streamline brand delivery and regulatory compliance to let its employees focus on customer care and satisfaction. Ordering and tracking branded materials and other business forms was a distraction to retail workers who prefer to focus on the customer’s experience. Without dedicated teams and inconsistent project management processes, there was inefficient time to focus on higher-value tasks; NVI needed a centralized data set, a new project management process, and proper forecasting, analytics, and reporting.

“Outsourcing our marketing supply chain to SupplyLogic has allowed us to scale our business to meet our aggressive growth targets.”


– Debra Woyce, Chief Operating Officer, National Vision Inc



After a successful evaluation, SupplyLogic built a custom marketing execution solution for NVI that users can quickly and efficiently access, customize (to a store level), and requisition materials. It includes two full-time subject matter experts who will work out of the Duluth headquarters, backed up by a national team of shared services, software experts, business analysts, and pre-certified suppliers. SupplyLogic can now absorb all staff costs with right-sized dedicated and shared teams that flex with demand and seasonality, and NVI can focus on higher-value tasks. The solution includes a single unified e-commerce web portal allowing NVI retail employees to order high-quality operational documents and collateral faster at a lower cost. The SupplyLogic experts will recommend further innovations through deep visibility into operational data.



In addition to a 20 percent savings on marketing execution costs for four years, the deal will provide NVI with a more focused retail operation – one freed from managing indirect supply orders – and more consistent customer brand experiences. It will also offer real-time performance analytics to NVI marketing executives with full transparency on spend across banners, stores, and campaign-increased cash flow. NVI has doubled its stores to 1,200+ since the partnership with SupplyLogic began. Above all, the solution streamlines NVI’s marketing production so that the business can continue to expand its retail base, confident that processes will scale accordingly. NVI now has resources freed to focus on high-value tasks.

National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 44 states plus the District of Columbia and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates five retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores, and Vista Opticals inside select Fred Meyer stores and on select military bases, and several e-commerce websites, offering a variety of products and services for customers’ eye care needs. For more information, please visit