Managing Creative Operations and Suppliers in 2022: How Procurement Can Drive Value and Operational Excellence

December 27, 2021- Julie O'Hara

There’s no question that the procurement landscape has changed drastically over the last few years. As we head into 2022, how can procurement continue to drive value and operational excellence?

Earlier this month, SupplyLogic’s Chief Executive Officer, Phil Schoonmaker, joined ProcureCon Marketing 2021 as a contributing panelist to “Managing the Creative Operations Supplier Landscape in 2022.”

In the session, Phil joined Nicole Martin, Managing Director, Pace, and Andy Whitener, Senior Director, Commercial Procurement, Anheuser-Busch. Together, they explored how procurement can drive value and operational excellence among freelancers and in-house agencies, and other key partners.

Leading questions

Top takeaways

  1. There is Value in Real Relationships: To create value and get procurement a seat at the leadership table, we need to develop valuable and dependable relationships. It’s about moving procurement beyond just being a purchasing call center and building genuine relationships with C-suite executives so that procurement can work in partnership and support their goals and objectives.
  2. Transparency is Critical: Greater transparency across suppliers and partners helps save time and money for all parties involved in procurement. Although it’s a constant challenge to achieve absolute transparency, it allows parties to focus on actual business objectives and brand results.
  3. You Must Always Be Adaptable: The procurement landscape has evolved over the last few years, and changes in procurement are often about how organizations themselves have changed. Procurement processes must always be adaptable to meet the organizations’ needs, whether with new or different service models. 

SupplyLogic is a technology-enabled managed services provider specializing in optimizing print and branded materials for multi-location and multi-brand organizations. 

To learn more about how we can help you drive savings, efficiencies, quality, process improvements, speed, and flexibility, click here or let us provide you with a quick benchmark analysis of your marketing procurement and execution.

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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