Gartner Recognition Continues for SupplyLogic, formerly DataSource

September 15, 2015- Julie O'Hara

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:

Authored by Gartner Principal Analyst, Kimberly Collins, “Hype Cycle for CRM” provides a synopsis of the report, described as “Marketing applications vary greatly in maturity and user adoption. Gartner’s Hype Cycle can help IT application leaders work with marketing to identify opportunities for IT investment, understand strengths and challenges, and determine business benefits for marketing applications.” 

The link to access the report can be found here:

SupplyLogic is recognized for its commitment to support big brands throughout industries spanning retail, restaurant, financial services, healthcare, automotive, and more. A premier managed marketing services provider, SupplyLogic provides Marketing Resource Management (MRM) capabilities that include Marketing Asset Management, Global Integration, Creative Production, and Marketing Fulfillment.

SupplyLogic is thrilled that Gartner, an organization whose in-depth analysis is counted upon by businesses and organizations across the global landscape, has chosen to include us in the ‘Hype Cycle for CRM’ report. SupplyLogic was recognized for many of the MRM functions and capabilities provided through our proprietary MarketNow platform. MarketNow is relied upon for turnkey marketing solutions by brands with hundreds or even thousands of locations to efficiently streamline their marketing efforts, providing substantial return on investment.

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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