Denny’s Retains SupplyLogic, formerly DataSource, to Provide Multiple Printing and Distribution Functions

April 25, 2016- Julie O'Hara

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America’s largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny’s had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon SupplyLogic to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise, and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

SupplyLogic is thrilled to enter into a strategic partnership with Denny’s, an iconic American brand, to support their local store marketing print initiatives by establishing printing and distribution solutions. Our goal, as with any client, is to design a user-friendly platform and processes that enable the execution of enterprise level marketing campaigns on the local level. SupplyLogic is confident that the services offered will improve efficiencies and cut operating costs, drive ROI across multiple departments, and ultimately support corporate and franchisee growth.

About SupplyLogic

Founded in 2004, SupplyLogic is an Inverness Graham Portfolio Company headquartered in Kansas City, Missouri. SupplyLogic is a leader in technology-enabled managed services for complex brands, optimizing marketing effectiveness and procurement of the print, point of sale and branded merchandise categories. Services include program and supplier management, strategic sourcing, fulfillment, execution, and technology integration. SupplyLogic is dedicated to helping organizations find more time and resources to strengthen their business. For more information, visit and follow on LinkedIn at

About Denny’s Corporation

Denny’s Corporation is the franchisor and operator of one of America’s largest franchised full-service restaurant chains, based on the number of restaurants. As of December 30, 2015, Denny’s had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion including 111 restaurants in Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, and El Salvador, and 164 company operated restaurants in the United States. For further information on Denny’s, including news releases, links to SEC filings and other financial information, please visit the Denny’s investor relations website at

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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