Common Marketing and Procurement Risks: And How We Meet Them

May 10, 2022- Julie O'Hara

Marketing procurement and execution for printed materials, point of sale and promotional materials and branded merchandise is subject to four key areas of risk. Sourcing, processes, technology and siloed teams in the organizational structure creates substantial risks and commonly cost businesses far more time and budget than they should.

Sourcing Risks

SupplyLogic’s Sourcing Solution…

Process Risks

SupplyLogic Process Solution

Technology Risks

SupplyLogic Technology Solution

Structure Risks

SupplyLogic Structure Solution

Engage the experts and unlock the hidden value in your marketing procurement and supply chain

SupplyLogic manages and optimizes marketing execution on an outsourced basis for Traditional Marketing categories including signage, point of sale materials and branded merchandise

Our team includes six sigma certified process experts, strategic sourcing specialists with 15 or more years of experience procuring in our categories, business and financial strategists and human resources experts.

We currently serve a roster of national, blue chip clients across a variety of industries. Our solution addresses the needs of large, fragmented footprints and a need to execute distributed marketing campaigns quickly and efficiently.

If you have questions about risks currently embedded in your marketing procurement programs, processes and technologies, it’s time to talk.

Take our five minute quick assessment right now.

By Julie O'Hara

As marketing and procurement leaders work to drive results and value for their business, the print and marketing supply chain can be easily overlooked. A small minority of these supply chains are fully optimized – representing a big opportunity for brands to streamline costs and optimize budget allocation.

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