What does SupplyLogic’s merger with WebbMason Marketing mean for the marketing execution managed services industry?

Recently, SupplyLogic and WebbMason Marketing announced the merger of the two industry leading companies. What does it mean for the marketing execution managed service industry and the enterprises we serve? CEO Phil Schoonmaker shares his thoughts and insights in the following Q&A. Q: Could you shed some light on the high growth we are seeing… Continue reading What does SupplyLogic’s merger with WebbMason Marketing mean for the marketing execution managed services industry?

SupplyLogic & WebbMason Marketing Merge to Form Leading, Comprehensive Marketing Solutions Organization

The expanded capabilities of the combined company make it easier for businesses to achieve their best outcomes KANSAS CITY, Mo., July 7, 2022 — SupplyLogic and WebbMason Marketing announced today that they have reached an agreement to merge the two entities. Combining the brands provides an unmatched portfolio of tech-enabled marketing services and solutions for print, digital,… Continue reading SupplyLogic & WebbMason Marketing Merge to Form Leading, Comprehensive Marketing Solutions Organization

An Interview with SupplyLogic CEO and CTO

Find out what a specialized partner can do for your business to drive immediate results.

Common Marketing and Procurement Risks: And How We Meet Them

Marketing procurement and execution for printed materials, point of sale and promotional materials and branded merchandise is subject to four key areas of risk. Sourcing, processes, technology and siloed teams in the organizational structure creates substantial risks and commonly cost businesses far more time and budget than they should. Sourcing Risks Lack of competitive tension… Continue reading Common Marketing and Procurement Risks: And How We Meet Them

Four Key Trends from our Restaurant Clients and the Industry

Our expertise is in the managed services of sourcing, fulfillment and execution in print and promotional marketing materials. We have found that our clients have not only acted with agility to re-scope priorities to meet customer needs but shifted operations to increase revenue and reduce costs. To prosper, how will leaders think differently and creatively… Continue reading Four Key Trends from our Restaurant Clients and the Industry

Managed Services That Make Your Job Easier

Managed services that make your job easier Do More, With Less Eliminate Sources of Inaction Categories we audit and continually improve to create better outcomes: Structure Regulations Compliance Policies Manual Labor Standards Rollouts Warehouse Management Process Orders Logistics Service levels Decisions Leveraged spend Bottom line savings Growth initiatives Constraints Legacy systems Time & resources Budget… Continue reading Managed Services That Make Your Job Easier

How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

Through marketing procurement and execution of complex indirect print categories, SupplyLogic has catered to businesses to streamline processes, optimizing existing infrastructure, cut down on structural and variable costs, increase savings and allow for greater flexibility and business growth. Managed Services: Value Creation Your indirect spend in print, POS and branded merchandise fulfillment and distribution under… Continue reading How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

A Managed Services Provider, like SupplyLogic, can help marketers optimize operations, free up time and reduce budgets so that there is more focus and funding to what is core to your business. Brand Control – Improve consistency in branding and messaging across locations and buyer demographics, which leads to increased brand equity while enabling customization to suit… Continue reading 8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?

Outsourcing your marketing execution and procurement spend in printed materials and branded merchandise can transform procurement leaders into value creators and enable marketing leaders to shift resources from execution to ideation. To stay competitive, brands must design and execute localized marketing campaigns, while maintaining a cadence that keeps their brand momentum and reach pushing forward.… Continue reading Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?

SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation

Businesses spread across hundreds or thousands of locations with unique demographics and business requirements often struggle to optimize their marketing supply chains. As a technology-enabled marketing execution and managed services provider, SupplyLogic specializes in helping multi-location businesses, including franchisees, get more value from their print, point of sale, and branded merchandise supply chains. SupplyLogic helps… Continue reading SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation