Common Marketing and Procurement Risks: And How We Meet Them

Marketing procurement and execution for printed materials, point of sale and promotional materials and branded merchandise is subject to four key areas of risk. Sourcing, processes, technology and siloed teams in the organizational structure creates substantial risks and commonly cost businesses far more time and budget than they should. Sourcing Risks Lack of competitive tension… Continue reading Common Marketing and Procurement Risks: And How We Meet Them

Four Key Trends from our Restaurant Clients and the Industry

Our expertise is in the managed services of sourcing, fulfillment and execution in print and promotional marketing materials. We have found that our clients have not only acted with agility to re-scope priorities to meet customer needs but shifted operations to increase revenue and reduce costs. To prosper, how will leaders think differently and creatively… Continue reading Four Key Trends from our Restaurant Clients and the Industry

Managed Services That Make Your Job Easier

Managed services that make your job easier Do More, With Less Eliminate Sources of Inaction Categories we audit and continually improve to create better outcomes: Structure Regulations Compliance Policies Manual Labor Standards Rollouts Warehouse Management Process Orders Logistics Service levels Decisions Leveraged spend Bottom line savings Growth initiatives Constraints Legacy systems Time & resources Budget… Continue reading Managed Services That Make Your Job Easier

How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

Through marketing procurement and execution of complex indirect print categories, SupplyLogic has catered to businesses to streamline processes, optimizing existing infrastructure, cut down on structural and variable costs, increase savings and allow for greater flexibility and business growth. Managed Services: Value Creation Your indirect spend in print, POS and branded merchandise fulfillment and distribution under… Continue reading How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

A Managed Services Provider, like SupplyLogic, can help marketers optimize operations, free up time and reduce budgets so that there is more focus and funding to what is core to your business. Brand Control – Improve consistency in branding and messaging across locations and buyer demographics, which leads to increased brand equity while enabling customization to suit… Continue reading 8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?

Outsourcing your marketing execution and procurement spend in printed materials and branded merchandise can transform procurement leaders into value creators and enable marketing leaders to shift resources from execution to ideation. To stay competitive, brands must design and execute localized marketing campaigns, while maintaining a cadence that keeps their brand momentum and reach pushing forward.… Continue reading Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?

SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation

Businesses spread across hundreds or thousands of locations with unique demographics and business requirements often struggle to optimize their marketing supply chains. As a technology-enabled marketing execution and managed services provider, SupplyLogic specializes in helping multi-location businesses, including franchisees, get more value from their print, point of sale, and branded merchandise supply chains. SupplyLogic helps… Continue reading SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation

The Top Way 2022 Will Look Different for Purchasing Officers and the Top Thing to Do About It Right Now

While it appears the worst of the global supply chain problems are behind us, inconsistent production, shipping and delivery of printed promotional and branded products will persist in 2022. Industry leaders like Gartner and Forrester also predict that emphasis on customer experience and personalization will continue to be high, meaning more will be spent on… Continue reading The Top Way 2022 Will Look Different for Purchasing Officers and the Top Thing to Do About It Right Now

How SupplyLogic Helps Franchisees on a 1:1 Basis on Tight Turnarounds

When it comes to marketing optimization and procurement of print, point of sale, and branded merchandise categories, franchisees often struggle to acquire quality products in time to meet promotional campaigns and highly specific local events. Failure to acquire the eye-catching promotional print assets and “swag” often results in loss of sales.  SupplyLogic specializes in helping… Continue reading How SupplyLogic Helps Franchisees on a 1:1 Basis on Tight Turnarounds