Butler Street and NAPCO Media Announce Print and Digital Companies with the Highest Customer Loyalty

Butler Street, a leading provider of client loyalty research and retention programs across the print industry, in conjunction with NAPCO Media, Printing Impressions and Print+Promo, today announced its 2016 Best of Print & Digital Program™ Award Winners. An annual program in its inaugural year identified which companies have provided the highest service delivery to their… Continue reading Butler Street and NAPCO Media Announce Print and Digital Companies with the Highest Customer Loyalty

SupplyLogic Signs National Marketing Procurement Deal with Asurion

SupplyLogic, a managed services provider in marketing procurement and execution, has signed an exclusive, multi-year agreement with Asurion, the global leader in technology protection services. Under the terms of the agreement, SupplyLogic will optimize Asurion’s procurement processes for marketing print and point-of-sale materials, boosting customer support and channel productivity. “Our customers look to us to… Continue reading SupplyLogic Signs National Marketing Procurement Deal with Asurion

SupplyLogic, Formerly DataSource, Enhances Localized-Digital Marketing Management Platform Intended for National Brands with Multiple Locations

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, today announced the launch of their B2Local® Digital Presence Management platform designed to analyze a national brand’s digital footprint and provide hyper-focused results to improve online engagement and search rankings within local markets from one centralized location. The easy to access and utilize platform… Continue reading SupplyLogic, Formerly DataSource, Enhances Localized-Digital Marketing Management Platform Intended for National Brands with Multiple Locations

SupplyLogic’s Long-term Strategy Validated by Recent Print Industry Recognition of its Loyalty Metrics

Entrepreneur Kevin Sherlock founded SupplyLogic in 2004, originally using the power of aggregate demand against the over capacity of US printing firms to save clients roughly 20 percent of their spending on business forms, marketing materials, promotional items, secondary packaging and direct mail. With the rise of analytics, engineering talent started taking a much closer… Continue reading SupplyLogic’s Long-term Strategy Validated by Recent Print Industry Recognition of its Loyalty Metrics

Gartner Recognition Continues for SupplyLogic, formerly DataSource

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:     MRM: Marketing Asset Management     Global Integrated MRM     MRM: Marketing Fulfillment     MRM: Creative Production Management. Authored by Gartner Principal Analyst, Kimberly Collins, “Hype Cycle for CRM” provides… Continue reading Gartner Recognition Continues for SupplyLogic, formerly DataSource

National Vision Signs Four-year Marketing Execution Contract with SupplyLogic

SupplyLogic, a privately held brand delivery firm, has signed a managed services partnership with Georgia-based National Vision, Inc. (NVI), one of the nation’s largest optical retail providers. The contract places a substantial portion of NVI’s marketing production spending over four years directly under SupplyLogic’s management to support local retail teams with brand graphics. The deal… Continue reading National Vision Signs Four-year Marketing Execution Contract with SupplyLogic

Leading Grocery Retailer Retains SupplyLogic, formerly DataSource, to Implement Market Asset Management Program

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow technology and services solution to power the brand’s local store marketing efforts. Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel,… Continue reading Leading Grocery Retailer Retains SupplyLogic, formerly DataSource, to Implement Market Asset Management Program

SupplyLogic Extends Benefits of Managed Services to Promotional Products

SupplyLogic, a leading provider of technology-enabled print management services and marketing solutions, announced today that it is launching a new business unit focused on promotional products. The new business unit, known as SupplyLogic Promotions, is a natural extension of the firm’s success in managing outsourced print services and it was formed based on client demand.… Continue reading SupplyLogic Extends Benefits of Managed Services to Promotional Products