SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation

Businesses spread across hundreds or thousands of locations with unique demographics and business requirements often struggle to optimize their marketing supply chains. As a technology-enabled marketing execution and managed services provider, SupplyLogic specializes in helping multi-location businesses, including franchisees, get more value from their print, point of sale, and branded merchandise supply chains. SupplyLogic helps… Continue reading SupplyLogic Optimizes Marketing Supply Chains for Franchisees with User-Friendly Technology and Workflow Automation

Start your journey to guaranteed savings and purchasing optimization with our 2 minute quick assessment

Procurement for promotional marketing and print assets is taking more of your team’s time and budget than you realize. Leverage a partner with expertise in these categories to give you back time, money and resources. By starting your journey with our SupplyLogic quick assessment you will get a clear view on whether: You have the… Continue reading Start your journey to guaranteed savings and purchasing optimization with our 2 minute quick assessment

The Top Way 2022 Will Look Different for Purchasing Officers and the Top Thing to Do About It Right Now

While it appears the worst of the global supply chain problems are behind us, inconsistent production, shipping and delivery of printed promotional and branded products will persist in 2022. Industry leaders like Gartner and Forrester also predict that emphasis on customer experience and personalization will continue to be high, meaning more will be spent on… Continue reading The Top Way 2022 Will Look Different for Purchasing Officers and the Top Thing to Do About It Right Now

How SupplyLogic Helps Franchisees on a 1:1 Basis on Tight Turnarounds

When it comes to marketing optimization and procurement of print, point of sale, and branded merchandise categories, franchisees often struggle to acquire quality products in time to meet promotional campaigns and highly specific local events. Failure to acquire the eye-catching promotional print assets and “swag” often results in loss of sales.  SupplyLogic specializes in helping… Continue reading How SupplyLogic Helps Franchisees on a 1:1 Basis on Tight Turnarounds

Managing Creative Operations and Suppliers in 2022: How Procurement Can Drive Value and Operational Excellence

There’s no question that the procurement landscape has changed drastically over the last few years. As we head into 2022, how can procurement continue to drive value and operational excellence? Earlier this month, SupplyLogic’s Chief Executive Officer, Phil Schoonmaker, joined ProcureCon Marketing 2021 as a contributing panelist to “Managing the Creative Operations Supplier Landscape in… Continue reading Managing Creative Operations and Suppliers in 2022: How Procurement Can Drive Value and Operational Excellence

Partnership as a Service: Driving Change & Delivering Unconventional Returns at UMass

Can procurement officers and teams be proactive agents of change? Absolutely. UMass and SupplyLogic are showing the way. Earlier this month, SupplyLogic’s Chief Executive Officer, Phil Schoonmaker, and the University of Massachusetts Chief Procurement Officer, Unified Procurement Services Team (UPST) David Cho joined Art of Procurement for a live webinar discussing UMass’ experience of bringing… Continue reading Partnership as a Service: Driving Change & Delivering Unconventional Returns at UMass

Zaxby’s Franchising LLC Hires SupplyLogic, formerly DataSource, to Power Local Marketing Initiatives

SupplyLogic, formerly DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing. Zaxby’s Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top… Continue reading Zaxby’s Franchising LLC Hires SupplyLogic, formerly DataSource, to Power Local Marketing Initiatives

Denny’s Retains SupplyLogic, formerly DataSource, to Provide Multiple Printing and Distribution Functions

SupplyLogic, formerly DataSource, one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America’s largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand. For over… Continue reading Denny’s Retains SupplyLogic, formerly DataSource, to Provide Multiple Printing and Distribution Functions

SupplyLogic Nets $50M-Plus Marketing Supply Chain Accord with Finance Firm

SupplyLogic, a top marketing supply chain optimization firm, has executed a multi-year agreement worth more than $50 million with a top industry-leading financial services firm. Under the terms of the agreement, SupplyLogic will transform and optimize the firm’s supply chain processes for regulatory and marketing print, allowing its employees to focus more on serving customers,… Continue reading SupplyLogic Nets $50M-Plus Marketing Supply Chain Accord with Finance Firm

SupplyLogic Wins 2016 Best of Print & Digital™ Award

SupplyLogic, a leading Marketing Procurement partner for print, promotions and digital, has been named a winner of the industry’s 2016 Best of Print & Digital™ award program. The first annual program identified which companies provide the highest service delivery to their customers through Butler Street Research’s independent survey of the print and digital industry. Only… Continue reading SupplyLogic Wins 2016 Best of Print & Digital™ Award