Common Marketing and Procurement Risks: And How We Meet Them

Marketing procurement and execution for printed materials, point of sale and promotional materials and branded merchandise is subject to four key areas of risk. Sourcing, processes, technology and siloed teams in the organizational structure creates substantial risks and commonly cost businesses far more time and budget than they should. Sourcing Risks Lack of competitive tension… Continue reading Common Marketing and Procurement Risks: And How We Meet Them

Four Key Trends from our Restaurant Clients and the Industry

Our expertise is in the managed services of sourcing, fulfillment and execution in print and promotional marketing materials. We have found that our clients have not only acted with agility to re-scope priorities to meet customer needs but shifted operations to increase revenue and reduce costs. To prosper, how will leaders think differently and creatively… Continue reading Four Key Trends from our Restaurant Clients and the Industry

UMass Partners with SupplyLogic

  KANSAS CITY, Mo. AND SHREWSBURY, Mass., Sept. 10, 2021 /PRNewswire/ — SupplyLogic, a leading technology-enabled Managed Services Provider, announced a partnership with the University of Massachusetts’ Unified Procurement Services Team (UPST) to optimize marketing execution, while allowing each campus to retain its unique brand promise. Operating as an extension of the University’s marketing and procurement teams, SupplyLogic will integrate proprietary technology, manage a… Continue reading UMass Partners with SupplyLogic

Art of Procurement Live Session

As procurement teams are challenged to take on broader responsibilities, tough decisions need to be made about how much category expertise should be kept in house. Companies are uncovering tremendous value in their marketing procurement and execution supply chains by outsourcing to specialized third party partners. While print, point of sale and branded merchandise categories… Continue reading Art of Procurement Live Session

Managed Services That Make Your Job Easier

Managed services that make your job easier Do More, With Less Eliminate Sources of Inaction Categories we audit and continually improve to create better outcomes: Structure Regulations Compliance Policies Manual Labor Standards Rollouts Warehouse Management Process Orders Logistics Service levels Decisions Leveraged spend Bottom line savings Growth initiatives Constraints Legacy systems Time & resources Budget… Continue reading Managed Services That Make Your Job Easier

How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

Through marketing procurement and execution of complex indirect print categories, SupplyLogic has catered to businesses to streamline processes, optimizing existing infrastructure, cut down on structural and variable costs, increase savings and allow for greater flexibility and business growth. Managed Services: Value Creation Your indirect spend in print, POS and branded merchandise fulfillment and distribution under… Continue reading How can CMOs & CPOs Leverage Managed Services to Lead Strategy and Create Value

8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

A Managed Services Provider, like SupplyLogic, can help marketers optimize operations, free up time and reduce budgets so that there is more focus and funding to what is core to your business. Brand Control – Improve consistency in branding and messaging across locations and buyer demographics, which leads to increased brand equity while enabling customization to suit… Continue reading 8 Ways SupplyLogic Helps Marketers Optimize Print and Promo Sourcing and Execution

Rethinking Procurement’s Approach to Marketing Operations Spend w/ Phil Schoonmaker

“There’s a ton of nuance to the marketing category, so even in today’s high-tech environment, strategic, mutually beneficial, personal relationships with suppliers are more important than ever.” Marketing has always been a difficult category for procurement to bring under management. In the earliest days, it was placed beyond our scope, and more recently, the lack… Continue reading Rethinking Procurement’s Approach to Marketing Operations Spend w/ Phil Schoonmaker

Partnership as a Service: Driving Change & Delivering Unconventional Returns at UMass

“We’re not just buying technology, we’re buying processes and intelligence that SupplyLogic brings to the table. It allows us to choose from a portfolio of suppliers that can not only provide great products and services, but are also local, diverse, or environmentally-friendly.”  –David Cho, Chief Procurement Officer and Managing Director at the University of Massachusetts Each change… Continue reading Partnership as a Service: Driving Change & Delivering Unconventional Returns at UMass

Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?

Outsourcing your marketing execution and procurement spend in printed materials and branded merchandise can transform procurement leaders into value creators and enable marketing leaders to shift resources from execution to ideation. To stay competitive, brands must design and execute localized marketing campaigns, while maintaining a cadence that keeps their brand momentum and reach pushing forward.… Continue reading Can I Leverage a Managed Services Provider to Optimize my Marketing Execution & Procurement Spend?