Martine Reardon—Board AdvisorRecognized as one of retail’s most successful and innovative marketing executives. Best known for my role as Chief Marketing Officer at Macy’s, from 2012 through 2016.
I captained the company’s 1,300 person marketing organization, including advertising, creative, brand development, social, mobile and digital media, public relations, media planning and consumer insights for more than 800 stores and for leading macys.com, the sixth largest internet business in the country. In addition, I presided over the Macy’s Thanksgiving Day Parade, the spectacular 4th of July Fireworks shows, and tent pole fashion extravaganzas in New York City as well as key markets around the country. During my time as Macy’s CMO, the Company recorded five consecutive years of comp sales growth, added more than $5 billion in sales, and achieved 6 consecutive years of double digit growth.
I was responsible for navigating Macy’s through its 2005 merger with the May Department Stores, and in 2009 blending seven regional department store teams into one national marketing organization. My team received numerous honors, including Emmy’s, Clio’s, Reggie’s, Effie’s, Racie’s, and most recently a Webby, the internet’s most prestigious honor, for Wish Writer, a long-form web-based holiday video that garnered more than 33 million views.
While I was building Macys profile as an entertainment brand, I lead connecting the retailer to film and television celebrities, pop music icons, the biggest names in fashion, and creating memorable cultural moments that resonate with all ages and ethnicities. The cast of celebrities that I helped popularize in a well-known series of television commercials included vignettes from stars like Jennifer Lopez and Jessica Simpson, Ryan Seacrest and Martha Stewart, Thalia Sodi, Madonna, Taylor Swift, Sean Diddy Combs and even Donald Trump.
Most recently, I received the “Power of Women to Make A Difference” Award from the United Way of New York City; the Lifetime Mission Award bestowed by the American Heart Association; and was inducted into Legends and Leaders, an exclusive association of industry veterans and marketing luminaries. In 2015, I was ranked in the top ten of the “50 Most Influential CMO’s in the World” published annually by Forbes, and inducted into the Mobile Hall of Fame by Mobile Commerce Daily, a leading mobile industry authority.
I served for 6 years on the National Board of the Make A Wish Foundation, as well as the Retail Advertising Marketing Association, a division of the National Retail Federation. I have chaired the American Heart Association’s annual Go Red for Women New York City luncheon since 2006.