Case Studies

Over the past decade, the management of more than
$1 billion in spending has been entrusted to our current leaders, driving $200 million in net aggregate savings.

US Foods is one of America’s great food companies and leading distributors, serving independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. With $23 billion in annual revenue, US Foods was the 10th largest private company in America until its recent IPO. The company markets high-quality, exclusive brands such as Chef’s Line®, Metro Deli®, Rykoff Sexton® and Stockyards®, among several others. The company employs more than 20,000 nationwide.

“SupplyLogic is the functionality behind our transformation and a key contributor to our success.”

Challenge

In 2010 new CEO John Lederer took over the century-old portfolio with new SVP of Marketing Marshall Warkentin. Together they decided to completely transform and modernize the business, including a new branded identity to reflect the deep changes they were making. The company was extremely decentralized for ordering printing, branded materials, secondary packaging or digital services. The company was experiencing a fractured brand with no color management and a lack of control of who was printing what. Unifying the many US Foods brands would be tough enough without creating a new corporate identity. Executives worried that the churn would disrupt plans to gather the disparate pieces to create greater economies to scale and consistency. Marshall chose SupplyLogic as his enterprise-wide solution partner to put his strategy into action.

Solution

SupplyLogic delivered an enterprise-wide brand delivery solution that combines an Amazon-like user experience, a best-in-class supplier panel aligned to the company’s decentralized footprint, an on-site account management team and a robust set of analytics to measure the performance of strategic growth initiatives and report them to the VP’s tablet device in real time. Known as the “US Foods Marketing Store,” SupplyLogic’s solution is the hub around which the company delivers its unified brand experience to the marketplace. US Foods constituents leverage the service order platform for all marketing, collateral, branded merchandise, operation print and labels.

Results

Our enterprise grade solution provides maximum marketing effectiveness, increased corporate content, and:

Cost Savings – Cost reduction across US Foods marketing supply chain while supporting their innovation and growth plans.

Brand Consistency – More than 1,000 order points centralized to a single portal enforcing brand standards.

Risk Reduction – Reduce supplier base by 93 percent while pre-certifying all suppliers across 408 performance metrics.

Productivity Gains – Inventory waste reduced to less than half the national average.

National Vision, Inc. (NVI) is one of the largest optical retailers in the United States, operating over 800 retail locations in 43 states plus the District of Columbia and Puerto Rico. National Vision employs over 7,000 employees and their retail divisions include America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores, Vista Optical inside Fred Meyer and Optical Centers on select military bases. National Vision has plans to open over 40 new locations annually. National Vision’s lab network consists of three domestic locations (St. Cloud, Minnesota, Salt Lake City, Utah and Lawrenceville, Georgia) and two international locations in China and Mexico. The company’s lab network has been identified as one of the most efficient and effective in the industry. With over 600 lab employees, the company focuses on its goals of high efficiency, low cost, high quality and fast turnaround time. It has the capability to route eyeglass jobs to the best labs both in the U.S. and internationally.

“We are excited to be moving forward with SupplyLogic. It’s the type of partnership we seek, that becomes a contributor to aiding us in the delivery of our corporate mission, which is to help people, by making quality eye care and eyewear more affordable and accessible.”

Challenge

National Vision, one of the nation’s largest optic retail chains with more than 800 retail outlets, needed to streamline brand delivery and regulatory compliance to let its branded employees focus on customer care and satisfaction. Ordering and tracking branded materials and other business forms was proving a distraction to retail workers who would rather focus on the customer’s experience. Additionally, after a strategic investment from KKR, NVI was tasked with opening 60 new stores a year. The current state of its marketing supply chain, internal team and supporting systems were unable to meet these aggressive growth targets.

Solution

After a successful evaluation, SupplyLogic is building a custom marketing execution solution for NVI. It includes two full-time subject matter experts who will work out of the Duluth headquarters, backed up by a national team of shared services, software experts, business analysts and pre-certified suppliers. It will also include a single unified e-commerce Web portal allowing NVI retail employees to order operational documents and collateral, and receive them better, faster and at lower-cost. The SupplyLogic experts will recommend further innovations through deep visibility into operational data.

Results

In addition to a 20 percent savings on Marketing Execution costs for four years, the deal will provide NVI with a more-focused retail operation, freed from managing indirect supply orders, and more consistent customer brand experiences, while providing real-time performance analytics to NVI marketing executives.

Cost Savings – National Vision, Inc. had a 15% net cost savings.

Productivity Gains – Single platform is accessed through NVI intranet, with several features purpose‐built to streamline the checkout process. Process time reduced by 75%.

Brand Continuity – Consolidation of 7 individual portals into one fully integrated platform, accessed by all 800 stores, resulting in 100% adoption rate across the enterprise.

Risk Reduction – Elimination of print supplier‐managed portals and reduction of related inventory exposure by 96%.

1-800-FLOWERS.COM, Inc. operates as a florist and gift retailer in the United States. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. Today, 1-800-Flowers employs approximately 400,000 people and their annual revenue is on the rise.

“Our relationship with SupplyLogic has exceeded our expectations in every respect. Their approach to indirect supply chain management is unique and has resulted in the delivery of quality products at lower costs with increased efficiencies and enterprise wide. We recommend SupplyLogic to companies desiring to lower indirect costs and increase efficiencies.”

Challenge

With ten brands and thousands of products, 1-800-Flowers.com was seeking a solution to gain more control over their fractured print supply chain and branded materials spend. They were looking to save money, improve service to their brands and business units while gaining back resources to focus on higher value activity.

Solution

Today, all brands and business units depend on SupplyLogic for design guidance, production and fulfillment management. Procurement is centralized, creating leverage and economies of scale. A brand delivery platform is in place with decentralized elements and unique business requirements for each brand and business unit. Personalized trigger marketing initiatives are now a standard practice. PURLs and other promotional and rewards programs are instituted. Online order reports and real-time job tracking functionali ties enable individual requesters to see the status of their jobs. Detailed sales and management reports allow 1-800-flowers.com to maintain control and analyze performance results at an enterprise level.

Results

Instead of having each brand continue to source independently, 1-800-Flowers engaged SupplyLogic to help aggregate their spend across the print and promotional categories.

• The organization secured annual savings of 20%.
• 1-800-flowers.com further engaged SupplyLogic to optimize other components across their indirect supply chain.
• Improved visibility, control and brand compliance.
• Improved overall service at a substantially reduced cost.
• Lowered business risk and inventory exposure.
• Secured digital assets and centralized data and files for improved analytics, control and decision making.
• Campaign measurement is now available.

For more than 20 years, Asurion’s innovation and dedication to delighting customers has made it the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers. Asurion’s 16,000 global employees support its 280 million consumers with an award-winning experience delivered through products and services that have set the standard in the industry. The company’s fully integrated, end-to-end solutions, which are customized for its carrier, retail and device manufacturer partners, include premier support that enables consumers to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices.

“SupplyLogic has come in and done precisely what they promised to do. Now, we’re expanding the scope of their engagement to bring their expertise and benefits to new areas of our marketing such as point of purchase materials and premium and promotional items.”

Challenge

Asurion had consolidated its printing services to only three principle vendors, each with their own specialty. While this was convenient for administrative purposes, there was no competitive tension among the supplier panel, costs were needlessly high, quality did not meet expectations, and innovation was lacking. Additionally, Asurion had relinquished many key procurement activities to its suppliers, creating a lack of control and increased risk to the business.

Solution

After a thorough analysis of Asurion’s print procurement processes, SupplyLogic experts introduced competitive tension back into the print procurement system by moving from three to 12 vendors and adding technology to the procurement process to improve the process and reporting. SupplyLogic actually took Asurion’s already centralized procurement function from 3.5 to 6 people, but the new team takes a much more consultative role in the planning and execution of each project. For each project, they assign work to specific supply partners based on their individual capabilities, fortes, cost structures and skills.

Results

SupplyLogic is delivering its contracted level of savings for a 30-percent reduction in spending on printing services and is exceeding key performance levels.

Quite happy with the results of the program, Asurion executives are new looking for opportunities to expand the program into supply chain, point of purchase materials, and premiums and promotional products. This includes examination of the company’s Fulfilment Center in Nashville for new efficiencies, and letting SupplyLogic take over the tracking and management of inventory based on advanced analytical capabilities in our Chicago Client Support Center to prevent future stock-outs while actually lowering inventory levels and thus costs.

Del Monte Foods, Inc. is one of the country’s largest producers, distributors and marketers of premium quality, branded food products for the U.S. retail market. The Company also produces and distributes private label food products as well. With 7,800 employees and Headquartered in San Francisco, CA, Del Monte Foods is one of the most recognized brands in world.

“We have realized many benefits which include leveraging our collective buying power and transferring management related expense associated with sourcing, vendor and inventory management to SupplyLogic. Our internal customers enjoy the benefits of a self-serve ordering portal for all branded materials. We continue to create efficiencies in the way we work.”

Challenge

As a leading food processing organization that had spent years focusing on manufacturing plant efficiency, Del Monte was faced with the challenge of creating a savings solution for products and materials that help market their brand. The objective was to create this program while ensuring Del Monte’s brand integrity at all times.

The decentralized nature of their Corporate footprint had made it extremely difficult to drive standardization in areas that were outside of their core manufacturing expertise. Through a strategic relationship with KKR, SupplyLogic was introduced to the Corporate Services group at Del Monte and with their pedigree in print, sourcing, technology integration and service execution, an enterprise wide brand delivery solution was delivered to Del Monte.

Solution

SupplyLogic delivered a customized brand delivery solution that allows corporate services and marketing a way to control brand and ensure compliance with corporate standards, while empowering the end-user community to requisition marketing and operational materials to support their businesses, in alignment with their local market demands.

Results

• Centralization and control of non-core spend, specifically print- and paper-related.
• Spend aggregation through applying the right amount of competitive tension to the supply base.
• Institution of 408 point supplier audit process to ensure all suppliers are Del Monte and SupplyLogic compliant.
• Contractually managed service levels and robust governance structure led by dedicated account team.
• Artwork across all mediums contained in a Del Monte-owned and SupplyLogic-managed digital asset management (DAM) system.
• Net savings of 17.5% to Del Monte after year two of contract.

Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2016 U.S. Olympic and Paralympic Teams, as well as an official sponsor of the National Football League, TD Ameritrade has time and again been recognized as a leader in investment services.

“SuppyLogic took a very deep dive into our operations and came up with a comprehensive plan that not only saved us money, but time and trouble too. In our world of online trading where milliseconds count, they have exceeded projected savings and given our business a boost right out of the gate."

Challenge

Amid rapid growth across the United States, TD Ameritrade found an increasing need to support its sales organization to achieve its objectives. This put heavy demands on the company’s marketing print channel, dispersed across the US and internationally. SEC regulations and other regulatory compliance reporting needs compounded the situation by weighing down the financial print function at a company focused on electronic transactions. Understanding this essential business process was not a core competency, TDA sought a more innovative approach to print – one that would help manage risk, support growth and control costs. The company turned to SupplyLogic, an experienced marketing procurement firm based in New York and Chicago, to help clean things up.

Solution

SupplyLogic built a standardized service to more efficiently and effectively meet TDA’s complex regional needs. This solution reduced the company’s six independent procurement platforms to a single portal where all regional teams could requisition printed materials more simply at a lower cost with greater flexibility, yet greater brand consistency. SupplyLogic subject matter experts working on-site in Jersey City, NJ and Omaha, NE facilities now place these orders directly with a newly expanded vendor panel. SupplyLogic’s analytics center in Illinois, which rates vendors along 408 criteria, provides mobile dashboards to the client marketing team, as the new system mines transactional data to better understand costs and the origins of print demand, while tracking campaign and compliance progress.

Results

Through its partnership with SupplyLogic, TDA is realizing greater than 27 percent savings across all of its print and print-related categories in the first year of the agreement. The company now has internal analytics to rival its external handle on trading. The client is pleased with the smooth-running organization and full analytic view into the progress of marketing campaigns -- so much so that executives have already referred SupplyLogic to friends at other companies.